Recently, on a personal note, my wife and I decided to give up television. We came to this decision for many reasons- to spend more quality time with each other; to participate in more active pastimes; to be proactive about what we choose to allow into our minds; etc.
Near the top of the list of reasons to give the “boob tube” the boot was a desire to reduce our exposure to advertising. I’ve often agreed with what the early 20th century comedian and social commentator, Will Rogers, said about advertising. “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.”












